Target – POP Displays

Target’s tagline, as we all know it, states, “Expect more. Pay less.” Perhaps that is the reason why Target approached CE labs® for the economical network-ready digital signage players to power their digital signage POP displays; to expect more, but pay less.

The MP700 focuses on exceeding the demands of low-cost, high performance standards, while the AiO710 provides interaction through a touchscreen interface. For over four years now, CE labs digital signage players have been running Target’s POP displays. Playing high definition content, and periodically updating the content by using compact flash memory cards. These digital signage POP displays are used to promote and advertise a wide array of Blu-ray technologies in Target’s electronic section.